Saudi Arabia is targeting up to SAR75bn (USD20bn) of investments through 2035 for a planned landmark tourism destination in Al-Ula and will hold a global investor roadshow before the end of the year, the head of the project told Reuters. The government, along with a French cultural partnership, has already begun financing infrastructure at Al-Ula. Various investment vehicles will be considered, including joint ventures and long leases, he added. The authorities eventually want to attract up to 2mn visitors annually to Al-Ula, but they are starting with about 1,000 hotel rooms plus desert camps and a three-month visitor season called “Winter at Tantoura”, which has just concluded its first iteration.