Eastern Tobacco expects price increase for some molasses products, to launch new mid-tier cigarette brand
Eastern Tobacco (EAST.CA) expects to raise prices for some molasses products in the coming months, to help mitigate the c50% increase in custom duties (to EGP9/kg from EGP6) for raw tobacco leaf imposed earlier this month, according to company Chairman, Mohamed Haroun. The company is also planning to offer a new mid-tier cigarette brand and is currently finalising the packaging. The new product will sell at cEGP13/pack; the company launched similar products, Cleopatra Black Label and Cool in 2014 and 2015, respectively, Haroun added. The Chairman added that the company does not anticipate to raise cigarette prices in the near term, but will support a government decision to do so. (Al Borsa) Eastern Company: EGP149.99 as of 15 February 2016, Rating: Buy, FV: EGP295.00 per share, MCap: USD958 million, EAST EY / EAST.CA
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